Shopify Online Store

Everything you need to sell online

Creating your one-of-a-kind online store has never been easier, faster, or more scalable.

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A desktop version of a website using the Sense Shopify Theme next to a mobile version of a website using the Taste Shopify Theme.

Easily manage and grow your business

A photo of purple sunglasses atop a purple box with an overlaid graph of sales over time.

Comprehensive dashboard

Get a detailed view of your online store, including your sales and orders, helping you better run your business.

Centralized inventory tracking

Never miss a sale. Shopify’s inventory is synced across all your sales channels at all times, in real time.

Marketing made simple

With Shopify’s built-in SEO features, automated marketing, and apps that integrate with major marketing channels like Google and Facebook, you’ll always be one step ahead.

Shipping that makes sense

Get discounted rates, with global and regional carriers, through Shopify Shipping. Send customers automatic tracking updates for a best-in-class customer experience.

Bring your brand to life

Tons of templates

With countless free and paid Shopify Themes to choose from, creating an online store you can be proud of has never been easier. And with industry-specific themes, it’s easy to find the right look and feel for your business.

Customize with ease

Create unique shopping experiences for your buyers, and bring your brand’s vision to life. You can drag and drop sections, and choose colors, imagery, and fonts with ease. No design skills or coding required.

Add even more functionality

Incorporate additional features to scale your store.

Logos for six apps available in the Shopify app store: Oberlo, Yotpo, Kit, Privy,, and recharge, that are compatible with Shopify Online Store.

High-quality apps

Quickly add apps—like Shopify Search & Discovery that customizes search, filtering, and product recommendations—so you can enhance the relevance of your products and sell more.
Explore the Shopify App Store

Custom content

Tailor the capabilities and appearance of your online store by including specialized information, like ingredient lists, related products, sustainability information, or launch dates.
Learn more about metafields

Scale Seamlessly

Adapt the design of your store to display different content to different customers – all from a single store, without touching code. When you want to sell wholesale or internationally, managing your online store stays simple. No coding required.

I am seriously happy about running our store on Shopify. Powerful features and easy to set up—running an online store shouldn’t be this much fun!”

Tina Roth Eisenberg

Designer and Founder, Tattly


Resources at the ready

Check out these resources for helpful tips and best practices.


Follow these nine simple steps to start your online store.

Read the blog

Learn with Shopify

This tutorial will help you design your online store from the ground up.

Play the video

Help Center

Find documentation on setting up and managing your online store.

Visit the Help Center

Join the millions of brands building with Shopify

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Frequently asked questions

Create your Shopify store today

Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.