Shopify Email

Send emails built for commerce

From templates and reporting to automated workflows, Shopify Email has what you need to grow your business—all within one platform. Create strategic campaigns delivered to the right customers at the right moment, no experience necessary.

Don’t have a Shopify store? Get started with a 3-day free trial.

Design branded emails easily

Create beautifully branded emails in minutes with a drag-and-drop editor and fully customizable templates that let your brand shine.

Use templates and skip coding

Choose from several pre-built templates that automatically pull branding, products, prices, and more, directly from your store into your emails.

Automate emails in no time

Use automations with Shopify Email for even more engagement. Choose from automation templates, edit the email, turn on the automation, and watch your business grow.

Manage campaigns within Shopify

Create, send, automate, and track campaigns all in one place—the platform you trust to help you run your business.

Create simply

An email on a mobile phone features a product and express checkout buttons. Next to the mobile phone, a desktop window depicts an email template that shows the add to cart and buy with Shop Pay buttons added to the email.

Start with your brand

Your logo, products, and store colors are automatically applied to email templates, so getting started is easy.

Pick or create a template

Choose from existing email templates like product collections, sales, restock, newsletters, holidays, events, and more. Or create and save your own email templates to save time and deliver an on-brand experience to every inbox.

Speed up checkout

Add express checkout buttons to any email or use the template to let customers buy your products directly from your emails.

Built-in copy advice

Generate subject lines with only a few keywords using Shopify Magic, so you’re never starting from scratch.

Automate quickly

Illustration of the welcome email workflow being created in the Shopify admin. The trigger shows that when a customer subscribes to the newsletter the next action in the workflow will be to send a marketing email.

Use pre-built templates

Choose from ready-to-use automations like welcome, winback, and upsell emails. With pre-selected conditions, triggers, and actions, automations are active in a few clicks.

Create custom workflows

Make automations as custom as your needs. Set the trigger and conditions, then add any conditional logic or wait steps to craft a custom workflow.

Grow your business

Turn repetitive tasks into automated growth. Analyze how automations perform, and tweak workflows to increase customer engagement—all within the Shopify platform.

Send with confidence

View of an email being edited in the Shopify admin on a mobile device. Next to it is a dropdown menu which shows audience segments the email can be sent to, such as “New customers,” “VIP customers,” and “Local customers.

Use your domain name

Send campaigns using your domain name, strengthening customer relationships and building brand loyalty.

Choose your recipients

Pick from your customer lists or customer segments, personalize your email, and reach the right audience with the right message.

Preview your work

Before sending, preview your email to see exactly how it will look in your customers’ inboxes.

Reach customers at the right time

Choose a recommended send time to power higher click-through rates to your store, automatically.

Analyze and evolve

View of the Shopify admin showing emails delivered, purchase totals, and total growth represented in graphs.

Run your business with Shopify

Send and track emails from the same place you manage products, customers, and other digital marketing campaigns.

Understand your campaign performance

Own your own data. Get actionable reports from your dashboard to view open rates, sales, and more.

Improve your results

With each email campaign, analyze the results and try new designs, offers, or messaging to refine your approach over time.

How Shopify Email pricing works

Start for free, then pay for what you use

Every month, you can send up to 10,000 manual or automated emails for free. After that, only pay for what you use at $1 USD per 1,000 additional emails sent (or $0.001 USD per additional email).

Commitment-free pricing

Shopify Email is available on all Shopify plans. There are no monthly commitments, and you’ll have access to all Shopify Email features.

Unlock better pricing as you grow

After your first 300,000 emails per month, you’ll pay $0.65 USD per 1000 additional emails. Once you hit 750,000 emails, your price then drops to just $0.55 USD per 1000 emails after that. Learn more about volume pricing.

Resources to get started with Shopify Email

Shopify Forms

Grow your marketing list with Shopify’s free email capture app.

Add the app


Read about email marketing strategies on the blog.

Read the blog

Help Center

Discover best practices and tips for using Shopify Email.

Visit the Help Center

Online resources

Build relationships and drive sales with Shopify Email.

Watch the tutorials


Get the email help you need, day or night, 24/7.

Contact support

Join over 500k entrepreneurs who trust Shopify Email today

Don't have a Shopify store?
Get started with a 3-day free trial.