Analytics and reporting

Every commerce insight you need right where you sell

Scale your business faster with built-in, reliable data—no setup required.

Don’t have a Shopify store? Get started with a 3-day free trial.

Pre-built reports

Discover your next step with 60+ reports custom built for commerce

Empower every decision with on-demand data using Shopify’s pre-built reports.

Reports index shows examples of pre-built reports in different categories by Shopify

Know how your store performs across the competitive landscape, and uncover high-impact growth opportunities to stay competitive.

Compare your metrics against benchmarks

Understand your customers’ behaviors, discover what keeps them coming back to your store, and learn which ones you’re more-likely to lose.

View your customer cohorts

Compare your marketing channels’ performance by sales, sessions, orders, conversion rate, average order value, and first-time customers.

View your marketing insights


Check all of your critical metrics in one place

Stay close to the data that impacts your day from your dashboard.

A mobile phone shows the total sales module from the Shopify analytics dashboard.The conversion rate module from the Shopify analytics dashboard.The sessions module from the Shopify analytics dashboard.

Live view

Watch every sale roll in

Follow flash sales, Black Friday Cyber Monday (BFCM), and promotions in real time with dynamic metrics and geographical data.
A collage of images from the Live View screen shows the globe, top locations, total sales, and visitors right now modules.
By using Shopify’s analytics and reporting to identify best sellers and sales trends, we were able to grow our revenue year over year by 50% at Christmas.

Still Life Story

Ruby Friel Founder, Still Life Story

Ruby Friel, the founder of Still Life Story.
Shopify plus

Dive deeper into your data

Upgrade to Shopify Plus to access ShopifyQL Notebooks, our accessible, advanced analytics solution for high-volume brands and data enthusiasts.

ShopifyQL Notebooks overview of a business's quarterly sales, broken down by top-selling products and weekly sales.

Tell the data story of your business

Explore, visualize, and analyze your data with ShopifyQL, our intelligent query language designed for commerce.

The power of Shopify

Build on the success of millions of Shopify stores

Grow a resilient business with integrated commerce insights and the wisdom of millions of stores who build on our platform.

Two women in a store touching a jacket on mannequin, with denim jeans and jackets in background.

Competitive commerce insights

You now have access to Benchmarks to help you understand how your business performs against businesses like yours.

Centralized visibility

Quickly view and analyze all of your data across multiple business domains together such as marketing, sales, orders, finance and fulfillment, and make informed decisions right from your Shopify admin.

App and partner support

Work with our extensive app and partner ecosystem to extend our platform and add apps from our evolving ecosystem to meet your new data needs as your business grows.

Start selling with Shopify today

Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.